Quotes by Boorstin, Daniel J.

We read advertisements to discover and enlarge our desires. We are alw >>

America has been a land of dreams. A land where the aspirations of peo >>

The modern American tourist now fills his experience with pseudo-event >>

Quotations about Sales

A commodity appears at first sight an extremely obvious, trivial thing >>

The sale begins when the customer says yes. >>

Nobody dast blame this man. For a salesman, there is no rock bottom to >>

In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.

Boorstin, Daniel J.