Quotes by Bernbach, William

If your advertising goes unnoticed, everything else is academic! >>

In advertising, not to be different is virtual suicide. >>

The truth isn't the truth until people believe you, and they can't bel >>

Quotations about Persuasion

The secret is to always let the other man have your way. >>

When a person is determined to believe something, the very absurdity o >>

To convert somebody go and take them by the hand and guide them. >>

The truth isn't the truth until people believe you, and they can't believe you if they don't know what your saying, and they can't know what you've saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting until you say things imaginatively, originally, freshly.

Bernbach, William