Quotes by Ogilvy, David

The consumer isn't a moron. She is your wife. >>

The most important word in the vocabulary of advertising is TEST. If y >>

Set exorbitant standards, and give your people hell when they don't li >>

Quotations about Excellence

When you say you'll meet someone at 11:00 AM, be there at 10:45. When >>

There is only one thing for us to do, and that is to do our level best >>

The road to excellence is always under construction >>

Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.

Ogilvy, David