A well-run restaurant is like a winning baseball team. It makes the mo >>
Never write an advertisement which you wouldn't want your own family t >>
If each of us hires people smaller than we are, we shall become a comp >>
Advertising is a racket, like the movies and the brokerage business. Y >>
Make it simple. Make it memorable. Make it inviting to look at. Make i >>
The right name is an advertisement in itself. >>
What you say in advertising is more important than how you say it.