Quotes by Hite, Morris

No agency is better than its account executives. >>

The headline is the most important element of an ad. It must offer a p >>

Quotations about Advertising

Advertising is the principal reason why the business person has come t >>

Advertising is the modern substitute for argument; its function is to >>

The headline is the most important element of an ad. It must offer a p >>

The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable.

Hite, Morris