If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.
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I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.
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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
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What helps people, helps business.
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When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either.
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To swear off making mistakes is very easy. All you have to do is to swear off having ideas.
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